Are you stalking me?


Social Media Success Summit 2011


I had an amazing time at the Social Media Success Summit 2011.  I learned a ton and met alot of great tweeps during the month long webinars.

In one of the last sessions I was having some fun with a fellow attendee:  Eli Ingraham.  I had to leave early due to a daycare pick up and was whining in my usual fashion about how hard it is to leave my computer, when I was learning a ton and having a great time.

Me:  must…. break away… from… computer…..  and go……. soooo…. hard……. #smss11

Eli:  NOOOOooooo! dont;t goooooo! RT @LaurindaShaver: must…. break away… from… computer…..  and go……. soooo…. hard……. #smss11

Me:  @EliIngraham child standing alone at daycare with Tshirt: My mom is a social media addict & abandoned me. #smss11

Then… we got an outsider piping in, who was not part of the session:

xxxx_xxxxx_xxx @eliingraham @LaurindaShaver HA!  That is a fantastic shirt idea!

I didn’t think much of it, so I decided to continue on….

Me:  @eliingraham tshirt:  #smss11 stole my mom. Please being her back. #smss11

JackiJames@LaurindaShaver @eliingraham tshirt from down under: #smss11 stole my sleep! I can’t get it back 🙁

Eli:  excellent! party is at your house! RT @JackiJames: @LaurindaShaver @eliingraham tshirt from down under: #smss11 stole my sleep!  #smss11

All in the fun… but then xxxx_xxxxx_xxx came back:

xxxx_xxxxx_xxx:  @eliingraham @LaurindaShaver I know a guy #shamelessplug

I dismissed it at the time, but it kinda bothered me.  I have never met Eli or Jacki, but we were joking in the context of the summit.  This guy appeared out of no where and interrupted the conversation.  Its kinda like you are in a party, standing around with people having a discussion about a specific topic and some guy interrupts the circle with an out of context statement.

There are many reasons why this outsider’s tweet felt wrong:

  1. It was obvious he was just searching for the word “T shirt” and jumped in without any context.  If you are going to speak up, you need to listen first.  Understand what is going on and then jump in.
  2. He was a stranger who wanted to sell something to me.  Not build a relationship first or even add value to my life.  Its a twitter cold call.
  3. I never heard from him again.  Twitter is not a drop in and drop out kind of platform.  You need to be consistent in your relationship building.
  4. Frankly, it felt creepy.  Like I was being stalked by my words.

What do you think?



Are you funny looking or funny ha ha?


Today I had the pleasure of participating in Social Media Success Summit’s session with Guy Kawasaki.

His session about How to Use Social Media to Enchant People was not only full of interesting facts, but his delivery style was easy to understand and enjoyable.  Why?  Because Guy has a sense of humour.

So much so that I tweeted:  The only point that @GuyKawasaki missed in his list was: Have a Sense of Humour.  Which he has in spades. #smss11.

Guy responded:  @LaurindaShaver But humor cannot be taught so why mention it? 🙂

If humour can’t be taught, is it essential in Social Media?

Humour is not just about making you laugh.  It is also about not taking yourself too seriously.  We all have those moments where we write a tweet and press SEND and walk away.  Only to come back later and realize that you wrote “asses” instead of “assess”. Or is that just me?

What do you do?  I laughed.  I laughed so hard it hurt.  Why?  because I made of ass of myself (pardon the pun) and I can just picture the looks on people’s faces when they read it.

So I believe that not only do you provide info, insight, and assistance as per Guy’s presentation, but you also need to do so with a sense of humour.

What do you think?


Dude, where is my library?


There seems to be alot of buzz lately about libraries.   Remember those.  As a student that I would wander through desperately trying to find the one piece of info for my essay. (Yes.. pre-internet days)

In Ontario, the Windsor-Essex Catholic is dismantling all its libraries.  It has started to divvy up the library books in its elementary schools and distribute them to individual classrooms instead.  Imagine that…  no more hiding out in the library.  No more discoveries of a cool book on a shelf.  But more importantly, what message does this send to youth?  Sorry guys.. books are not important anymore, so we are closing shop.  Farewell and good luck.

Why have we arrived at this state?

I LOVE books.  I own many.  The biggest threat I have ever received is in a heated non-logical exchange with an ex who threatened to burn all my books.  He might as well ripped out my soul and danced on it.

Laurinda's KindleI own a Kindle.  Marvelous thing it is.  Holds up to 3,500 books. It has actually increased my reading (yes, it is possible) and its light.  My friends say “I would miss the feeling of the book.”, but somehow I don’t.  My biggest complaint is how it lands with a huge thump on my chest as I fall asleep reading in bed.

eBooks in their sexy electronic package is changing the hardware of books.  The Association of American Publishers says that ebooks are the single best-selling category in U.S. publishing. Amazon says that ebooks are its most popular category of book format.  Why?  because its cheap and easy.  It cost me less than $200CDN with a nice book cover and a light. From what I have seen, the average price of a kindle book is $10. Then, there are over 1.8 million free, out-of-copyright, pre-1923 books are available.  The real advantage for me is the WAY TOO EASY one click purchase at  I find a book I like, I click and in seconds its on my kindle.  Just like that.  Amazon has way too much of my money.

On April 20, 2011 Amazon announced that later this year it will launch library lending for Kindle books, from over 11,000 libraries in the U.S.  Imagine how easy that is going to be.  And its free! You hop on a WiFi service or 3G and in seconds you can “borrow” a book.  No library building, no stacks, just data transferred from one point into your hands.

So, what is the future of Libraries?

Seth Godin had a great post today entitled the future of the library. His perspective is that the library is still a place.  Not a warehouse of books (that is your ebook), but rather a meeting place.  Instead of looking for information, people will “come together to do co-working and coordinate and invent projects worth working on together.”

My library of the future is a place where I can go to study and to have meetings with others.  A physical manifestation of google.  Where info is organized and accessible.  A place that provides information that is organized to help me.  Imagine that!

So, like everything else, libraries need to evolve to be relevant.  Ok… back to reading Do the Work by Steven Pressfield on my Kindle.

What is your vision of the library of the future?


Social Media = Business Skills


On LinkedIn, Josh Blank asked the question in the Social Media Success Summit 2010 group:

How important is previous experience when hiring someone to head up Social Media?

There were a few comments, but the one that really stood out to me was Tia Dobi’s [highlighted parts are mine]:

Hmmmm…I would definitely hire someone with the ability/mindset to bring in new business – is there a head position where we would not want experience and results from the new hire?

…Getting someone with business sense to create profits for your company (and to not understand that relationships create profits would be amateur/immature thinking it seems to me).

…I would never suggest entrusting the future profits and growth of a business to someone without a mature business mind and the hands-on knowledge of connecting the dots.

In my social media research I rarely come across social media = business.  Yes, there is alot of discussion about what is the ROI of Social Media.  My favs:

The perception of Social Media is that it is Social and thus not a true business driver.  Social media is a young field.  The internet is young.  I’m 36 and my university days did not include the World Wide Web.  I graduated in 1995 when the web was born.  There was NOT ONE laptop at my lectures…  that was 15 yrs ago!!

But lets look at the core of what a business is.  According to, its “the purchase and sale of goods in an attempt to make a profit.” In order for that transaction to happen you need 2 people.  The seller and the buyer.  Business is that fancy dance of letting you know what I got to buy and finding what you need to buy.  Yes… to use the cliche, it takes 2 to tango (and to make money).

Social Media = Relationships

So… Laurinda where are you going with this?  Its about the relationship.  I need to find you.  You need to find me.  We meet and have a transaction that is mutually beneficial (for the most part).  Without you or without me.. there is no transaction.  No business.  Therefore the relationship is ESSENTIAL.

What makes a good relationship?

  • Understanding
  • Communication
  • Credibility
  • Respect
  • Trust

How do you build relationships in social media that lead to business?

  • Understanding:  Listen to your marketplace.  Understand who they are and what are their needs.
  • Communication:  Talk to your marketplace.  Be part of the community.  Be helpful.  Don’t just PUSH your message out.  Imagine if you did that with your friends, they would look at you as if your nuts.  Instead, put to use all those good manners that your mom taught you.
  • Credibility and Respect:  If you listen to understand and communicate to be a good community citizen, you build trust and credibility.  And when someone wants something that you offer, they will go to the place that they know and trust over someone else.
  • Trust:  If you hang out long enough and proven your worth, people will trust you.  Its a slow build, but in a time where people value other people’s opinions, you will have business “ambassadors” doing the pre-relationships for you.

In answering Josh’s question.  One key element is truly understanding how social media will drive your business.

Do you agree?


Social Media (non) habits


In my avid twitter reading, I came across this new twitter follow list site:  TweepML, Share Groups of Twitter Users.  (I wish I could remember who tweeted it…sorry I can’t credit you)

I was interested in the list Top 250 Technology Influencers on Twitter.

So, I signed up, entered my twitter account and within minutes, I had effortlessly added many tech gurus to my list.

Easy right?

Well.. not so much.  You see, I’m a creature of habit.  (yes, human.. although there are days my friends who argue against it).  And when I go through my daily, habitual reading and responding on twitter I had all these new faces and tweets.  Normally I would follow a person here, or there.  Like, someone I met at #blogchat or someone who was recommended by another.  But, when there was tons of new people, it felt like an entirely new feed.

My response to all these new faces?

I swore.  Yet another new thing I have to get used to.  Do I really need all these new faces?  Grumble, grumble, grumble.

Within minutes (should have been seconds).. but within minutes,  I caught myself.  What the hell am I complaining about?  In the last 2 years I have moved from being  TV person only to a social media sponge.  I have tried 3 million new things, learned so much, and met so many great people.  All from constantly trying new things.

So, why am I complaining?

Because trying new things all the time takes a lot of effort.  Humans recognize patterns and fall into habits, because it requires alot less energy from us.  By venturing into something different, an unknown, we need to be conscious, aware and learning.  What a thrill and a pain all at the same time.

Have you ever run across this?  What do you do to stretch yourself everyday?


What are you really bringing to the party?


A friend told me a story about introducing two friends. Guy#1 was at the beginning of his career and Guy #2 wants to be in the same field.  So picture the scene…  3 guys sitting at a pub, having a drink.

My friend to guy#1: “So..  Guy #2 is interesting in pursuing a career in your field.”

Guy #1: “Really…  are you nuts?… stupid hours, no reward and killing unknown trees in paperwork.” [they chuckle]

Guy #2:  “I have a few questions.  What school did you go to? What degree do you have? How exactly did you get your first job?  How do you sleep at night?  How many trees exactly?  Can you introduce me to your boss?  Any hot chicks at your office?  What do you get paid?  Can I get off early on Fridays…………”

As he continues to talk non-stop, without a breath, guy #1 turns to my friend and gives that look: “Who the hell is this guy?  Does he ever shut up?  and most importantly, why did you invite him?”

Bad SOCIAL media.

Do you know anyone like this?  [insert virtual nod].  In particular, have you found this guy/gal online?  I mean, just because the social part of social media is easy doesn’t give you the right to be annoying and frankly, disrespectful.  Its the person who jumps online and asks for info / help / advice, but never stops to think to return the favour.

But… here is the hard question.  Are you this guy/gal?

Ok… maybe not as annoying, but when you go online are you just there to get something or are you actually giving too?  Remember, this is SOCIAL media.  Basic, polite manners are required here too.

When was the last time you answered someone’s question on twitter or LinkedIn?

  • Question from Mark Evan’s @MarkEvans tweet tonight “Aside from RIM and the carriers, who are Canada’s the most interesting wireless companies, particularly start-ups?”
  • Answer from Mark MacLeod’s @startupcfo tweet “@markevans Metranome ( – led by ex RIM guys. Doing amazing things with mobile video (full disclosure: client)”

When did you reach out randomly and offer to help?

When did you offer a sold piece of advice?

  • Mari Smith’s @MariSmith tweet tonight “For your new Facebook Page, try changing your calls to action to, “Join us on Facebook” or “Write on our Facebook Wall.”

When did you simply say thank you?

  • Jason Fall’s @JasonFalls tweet today “I don’t say this enough: I’m honored people come to hear me talk at events. If you have before, or will soon, thank you. Means a lot.”

When did you pass along some link love?

Ask yourself, what value do you bring to the party?