Convergence Culture: Where Old and New Media Collide by Henry Jenkins

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Getting Started in Transmedia Storytelling: A Practical Guide for Beginners Paperback – January 19, 2011
by Robert Pratten

A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling Paperback
by Nuno Bernardo

The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms Paperback
by Nuno Bernardo

Spreadable Media: Creating Value and Meaning in a Networked Culture 
Henry Jenkins (Author), Sam Ford (Author), Joshua Green (Author)